DarshanTalks Podcast
Welcome to DarshanTalks!
We demystify fraud for legal, regulatory, and compliance essentials in the life sciences and pharmacy industries. Through engaging 15-30-minute interviews with influential change makers, short educational regulatory defbriefs, and 60 second audio takeaways, we unveil the strategies behind bringing drugs and devices to market—and keeping them there!
Powered By The Kulkarni Law Firm - Helping regulators see your business the way you do.
We focus on life science issues involving medical affairs, marketing and advertising, and clinical research so that you can learn about the industry, enhance your business and grow your career.
DarshanTalks Podcast
How Expert Pharma Marketers Navigate Privacy
In today's consumer landscape, privacy concerns reign supreme. Pharmaceutical and medical device manufacturers must prioritize meeting the expectations of this privacy-conscious generation. This begins with three key measures:
1. Consent Management: Clear communication about data usage is essential, aligning with regulations like CCPA and GDPR. Seeking user consent without relying on cookies is crucial.
2. Context-Based Information: Emphasize direct data collection from customers, in line with FTC guidelines. Implement opt-in provisions across all touchpoints to ensure explicit consent.
3. Robust Data Protection Practices: Ensure collected data meets regulatory standards, including FTC, GDPR, and CCPA requirements. Adhering to these standards is vital for maintaining trust and compliance.
By implementing these measures, manufacturers can navigate the evolving privacy landscape while building trust with consumers.
